Kenco free sample Direct mail

This little piece of direct mail came through our post after I went to apply for a free sample of Millicano Coffee by Kenco

The combination of making the shape of the handbag the shape of a cup coincides with the copywriting on the piece. I like how they interlink together effectively in a stylish and simplistic approach. The product’s description(seen inside the DM); “a clever combination of instant coffee and finely milled Arabrica whole beans…’proper’ coffee in an instant”, gives the impression that the product is all about good combinations and this reverts back to their approach in direct mailing.

The use of a handbag as an incentive giveaway, also indicates the target market of this product. Women with fashionable tastes will be drawn towards this type of marketing, even though to get this direct mail, I requested a sample through a website online.

It definitely appeals to me and my housemates, as we find it rather eye catching and a lovely designed piece to receive a free sample, compared to a boring white envelope. Well done Kenco!

Mars – Put England First advert

In the back sports pages of the Metro, I spotted this advert for Mars and I like the subtle humour it gives of. Its light hearted humour comes from its use of juxtoposition and coincides with the Euros.
Mars has always been linked to Britains love of football, with promotional deals and previous broadcasted adverts establishing themselves to the sport and becoming an official supporter of the england team.

Tabasco advert

Saw this in the metro.
I like the way they tried to use mainly typography to create the.advert. The tone of voice is great.for the product as it delivers a strong manly attitude which reflects the tabasco branding.

Network Rail Rocks!

Network Rail have an advert in a newspaper and I like the creative use of combining one product to look like another. The copy writing could be worded better, but I like the clean cut imagery they used to illustrate their informative message.

Heinz fiery chilli ketchup

Flicking through a magazine, I spot this rather delightful single page ad for heinz tomato ketchup. It’s simplicity makes the piece elegant and rather understated.